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Parenthood Support Group

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Trofim Belov
Trofim Belov

Dark Psychology: The Practical Uses And Best De...



Many car commercials show black as their model because this certain color is associated with affluence and seriousness. This leads the consumer to believe that the product is worth buying. Even the food and drink industry uses color to attract more people to certain brands. The purple and gold packaging of a certain brand of candy bar is a technique to lure the consumer into believing that this is chocolate royalty, and why would one not want to buy the best of best. Culturally speaking, colors have different values attached to them too. A bride in the western world wears white, whereas it is what a widow wears in South Asia.




Dark Psychology: The Practical Uses and Best De...


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